Life in the UAE moves fast. Most women cannot afford to do more than quick skincare or swab a few drops of oil under their eyes due to work and social engagements, as well as long commutes or time under the hot sun.

The philosophy of skincare in Japan is famous around the world due to its simplicity and balance. Japanese brands do not fill dozens of ingredients in the bottles but use several potent ones.

Shiny, healthy hair will not only make someone feel confident but also look good. With the right products, your hair is dry, frizzy, and damaged without having to cover your natural beauty.

Flaky, dry, and itchy skin is more than uncomfortable; it means that your skin barrier needs help. Living in the UAE, where air conditioning, hot winds, and sun exposure put a strain on the skin every day

Korean and Japanese beauty have changed the world's skincare market. Customers do not simply buy creams to keep their skin hydrated or cleansers to clean their skin.